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Campaign Update

August 17, 2026

A downtown landmark opens again

A historic downtown landmark reopened in 2019 after a $50 million public-private rehabilitation.

Aerial view of Hotel Northland and downtown Green Bay.

Hotel Northland had been part of downtown Green Bay since 1924. The City’s 2018 annual report described its rehabilitation as a $50 million public-private project completed over three years, restoring the historic building as a full-service downtown hotel with restaurants and gathering space.

The hotel reopened in 2019 after a careful restoration of the building’s historic features. It brought a landmark at Adams Street back into daily use and added another reason for people to stay, meet, and spend time downtown.

That is the kind of economic development that lasts: preserve what makes Green Bay distinctive, put important places back to work, and make the city center stronger for residents, businesses, and visitors.

Why this still matters

Economic development lasts when Green Bay preserves distinctive places and puts them back to work.

Sources and record

  • City of Green Bay 2018 annual report (opens in a new tab)
  • City notice of the restoration award and 2019 reopening (opens in a new tab)
  • Wisconsin Historical Society property record (opens in a new tab)

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