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A City Reconnected

August 17, 2026

A downtown with a heart

During Jim Schmitt’s tenure, Green Bay connected downtown planning with housing, retail, and public riverfront space.

Aerial view along the Fox River through downtown Green Bay.

Downtown has to work every day. It should give people a reason to live near the center of the city, do business there, spend time by the river, and take part in community life.

During Jim Schmitt’s tenure, Green Bay put a long-range downtown plan in place to guide public improvements and redevelopment. The plan came out of a public process and treated the city center as a connected place, where streets, riverfront access, homes, workplaces, historic character, and public space all matter together.

That approach showed up in visible projects. CityDeck created a public boardwalk and gathering space along the Fox River. The Metreau added 107 downtown apartments, first-floor retail, and amenities connected to the riverfront boardwalk. These were different projects, but they reinforced the same idea: a stronger downtown is built by making the center of the city more useful to the people who live, work, and spend time there.

That is the standard worth carrying forward: steady investment in a downtown that is active, connected, and built for everyday Green Bay.

Why this still matters

A strong downtown is practical: it connects housing, jobs, local businesses, public space, and the riverfront.

Sources and record

  • City of Green Bay 2014 Downtown Plan (opens in a new tab)
  • City of Green Bay downtown overview (opens in a new tab)
  • City 2016 financial report, Metreau feature (opens in a new tab)

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